Pandora , one of the world ’s largest jewelry supplier , hasannouncedthat it will be ditching selling mine diamonds as it set up the company ’s first - everlab - created diamonds .
Alexander Lacik , Pandora CEO , tell apart theBBCthat this chemise was part of a wide sustainability drive at the company . The launching of the sustainably acquired diamonds " nock a new milepost for Pandora as it will no longer be using mined diamond , " the companionship said in astatement . " Going forwards , mine baseball diamond will no longer be used in Pandora ’s products . "
Lab - made diamonds are cheaper than traditional rhomb but identical to those dig up from the priming coat in terms of optic , chemical , thermic , and physical characteristics . They are also graded by the same standards : cold shoulder , color , clarity , and carat .
Mined rhombus on the other bridge player come withenvironmentaland ethical considerations , as they are finite resource that can take 1000000000000 of years to form and are often ground in land without the infrastructure to ensure battle - free product .
A 2020/2021Bain reportfound that " Sustainability , transparency , and social well-being are priority issues for consumers , investors , and the value chain , " once a growing issue but now steadfastly part of the industry , retail , and consumers determination - wee process . That lab - made diamonds come in at a lowly price without the concern for where the rhomb was sourced is a large appeal for young customers , the report found .
A 2020 paper byHuman Rights Watchshowed there is still a long way of life to go to ensure that mined diamonds are responsibly sourced . " Major jewelry companies are improving their sourcing of gold and baseball field , but most can not control consumers that their jewelry is untainted by human rightfield maltreatment , " the report said .
Pandora articulate its new lab - made diamond ambit has also meet carbon - neutral certification , including for packaging and shipping , marking a step towards becoming a blue - carbon emission ship’s company . The diamonds in the collection were bring about with the use of 60 percent renewable energy on average , and the party hopes that by the time they launch to a global market in 2022 they can increase that figure to 100 pct renewable vigor .
" We want to become a low - carbon business organization . I have four kid , I ’m leaving this earth one day , I hope I can entrust it in a better flesh than possibly what we ’ve kind of create in the last 50 years or so , " Lacik said .
