If we ’ve tell it once , we ’ve enounce it a thousand time : never tweet . This is a lesson you would think the CEO of a company that take software for managing social culture medium would experience intimately . You would be wrong .

Meet Ryan Holmes ( visualize below ) . Holmes is the CEO of Hootsuite , which allows publishers to place their stuff to various societal networks . Over the twelvemonth , Hootsuite has kindle nearly $ 250 million , with a reported evaluation of more than $ 1 billion . In startup idiom , a non - public party with a evaluation of more than $ 1 billion is call a “ unicorn . ” It ’s a fully grown slew to be considered a unicorn , and Hootsuite definitely used the assignment ( and the fact that it was one of the only Canadian unicorns ) to levy talent andsell its storyto the wardrobe .

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Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

But harmonize to a new report inBloomberg , Hootsuite is n’t really worth $ 1 billion — or at least it was n’t the last clock time it raise money back in 2014 . But Ryan Holmes , the CEO ( again , see the photo above ) , did n’t appreciate that a Bloomberg reporter would question his troupe ’s rating . He decided to react to the writer on Twitter .

This Twitter exchangewas caught by BuzzFeed :

it ’s never a good prison term for technical school ceo ’s to be sending tweets like this , but this is a in particular spoilt weekhttps://t.co/ik5OgCVJRopic.twitter.com/yU8Yg4H39 t

William Duplessie

— Caroline O’Donovan ( @ceodonovan)February 28 , 2017

That ’s right , the CEO of a company that claim to be worth $ 1 billion basically say a cadence reporter to “ deplete a dick . ” And we thought Canadians were supposed to be skillful . You ’ll also mark that Holmes does n’t contradict the Bloomberg newsman ’s narrative ; it seems very probable that when Hootsuite was paraded around as a unicorn , it was actually valued at far less than that special figure .

After BuzzFeed reach Holmes and his atomic number 59 team , the telephone exchange enigmatically disappeared and Hootsuite point the newsman to this follow-up tweet :

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apology . incorrect number .

— Ryan Holmes ( @invoker)February 28 , 2017

If Hootsuite praseodymium want us to actually trust that Holmes innocently pinch a phone phone number that just bump to spell out “ EAT DICK , ” the fellowship might have bigger problem . Ryan , buddy . Come on . You of all people should lie with that the cyberspace never forgets . Never twinge .

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[ BuzzFeed ]

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