Today Hostess , shaper of Twinkies and Ding Dongs and HoHos and every other geometrically precise cake , declare it was closing its door . You have less than a week to corrupt your last Twinkie before the tumultuous corporation vanishes eternally . It ’s not just the remainder of a company . It ’s the close of an geological era of intellectual nourishment futurism .

At one clip the thoroughgoing yellow tube — filled absolutely with white sugar foam — was the epitome of futurism in America . Imagine if every piece of sponge cake could be made by a robot ! That was what Hostess forebode with its proportionate treats . No more incinerate cakes ; no more misshapen afters ; and no more laborious afternoons squeeze out frost inside our baked goods using nothing more than our frail human work force .

eat a Twinkie really was like eat the seraphic products of an industrial revolution done mightily . Each cake was mark by bore holes in its underside , where a mechanical arm had drilled into the exact same berth on the accurate same golden shapes a million multiplication , to sneak in its chemically - heighten creamy good .

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It ’s hard to conceive that there was once a time in American history when artificial foods and automatically produced meals seemed like the height of a level-headed civilisation . Those were the days when TV dinners were awesome rather than pitiful . And the idea of artisanal anything would have been loathly , because of line doing thing from cabbage , by hand , was how nan had done it back in the 19th one C when everything sucked because there were no telephones or electrical energy . Back in the forties and 50s , few people would have protested at the idea of eating genetically modify banana and tomatoes . Hell , presently we would be deplete intellectual nourishment pills and extracting tomatoes from the air using our replicators !

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The futurity is a displace target . Now we view Twinkie as something raise up , almost inedible . Today , the future is “ slow food , ” organics , heirloom , and hydroponics . Now , the tiptop of culinary civilisation is a locally source meal , hopefully grow on your light-green roof . We buy petite bits of refreshful ingredients , no more or less fetishistically packaged than Twinkies , to produce meals that adapt to a new idea of what tomorrow should be : dark-green , sustainable , local .

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Can the Twinkie last in our new hereafter ? Yes , of track . Only now it will be something we make ourselves , from “ fresh ” factor . You ’ll rule them on the menu at your local gastropub , called something like Buttermilk - Laced Sponge Cakes with Berkeley Farms Cream Filling .

FoodFuturism

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