This calendar week , Lost ’s viral selling campaign behind DamonCarltonAndAPolarBear.com went too far . In Texas , they revealed their recent limited - edition bill sticker at a rock concert , complete with a doubtful Driveshaft homage .
Those following the latestLost viralattention - grab were directed to follow the Twitter feed@PacesOilChangethis week for information about a strike Out Boy concert deep in the heart of Texas . The kicker ? FOB was n’t even the chief attractive force ; they were just opening for Blink-182 . At the show , the band dedicated their vowel sound - challenged bang birdcall “ Thnks Fr Th Mmrs ” to a lost - but - not - forgotten band from Manchester :
As if this less - then - soul-stirring and totally improbable tribute was n’t enough , lead singer Pete Wentz sported a Dharma bass guitar , and watch chain drummer Hurley ( yes , the FOB drummer ’s name is actually Hurley ) sat behind a Dharma drum outfit .
The musical instrument all had the URLHuckFinnWasTaken.comwritten on them , the later embodiment of DamonCarltonAndAPolarBear , which leads the faithful to an unveiling ofa new limited - edition posting of the four - toed statue . The bill sticker is the 6th in a serial of sixteen , so we can expect ten more marketing ploys from Lost in the coming months .
you could enamor up on the past promotional stuntshere at The Hub . What do you think of this tardy stunt ? I have to hold , FOB does have a sure band - you - love - to - hate law of similarity to Driveshaft :
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