When a promotional video for German tv camera Almighty Leica hit the WWW this week , it take care like a bold statement about the hard work done by photojournalists around the world . But the company is now distancing itself from the 5 - min video after Chinese social spiritualist user cry foul and the parole “ Leica ” was blackball on social media situation Weibo . The problem ? The dramatic video is set in 1989 during the Tiananmen Square pro - democracy protests that are forbidden to tattle about in China .
The video , title “ The Hunt , ” is a novelise montage of various struggle areas around the world . Its most controversial sequence shows an English - verbalise photojournalist scrambling to find his camera and being question by Chinese authorities .
Tiananmen Square is never mentioned by name , but the promotional film begin with the year and localization of the student - lead protests expose conspicuously : Beijing 1989 . The last shot of the film shows the photojournalist erect his television camera and a reflection of the anonymous “ Tank Man ” in his lens . The literal photo was taken by Jeff Widener and came to be one of the most far-famed photo of the 20th century .
The famous “Tank Man” photo, taken during the pro-democracy protests in Tiananmen Square on June 5, 1989Photo: (AP)
The promo video , which was send onYouTubeandTwitter , was created by Brazilian ad authority F / Nazca Saatchi & Saatchi , accord to theSouth China Morning Post . And while the agency has done plenty of work for Leica in the past , the camera party is now take that the picture was not “ officially canonical . ”
“ Leica Camera AG must , therefore , distance itself from the mental object evince in the TV and regrets any misunderstandings or simulated conclusions that may have been drawn , ” Emily Anderson , a spokesperson for Leica , toldSCMP .
Leica has a presence in China not just selling photographic camera , but also through a partnership with Huawei edifice lenses for its smartphones . Support for Huawei in China has become a loyal undertaking as the tech giant fights with western rural area over potential espionage allegations in financial backing of the Chinese government . And some business organisation owners in China have even givendiscounts to Huawei telephone ownersas a way to plump for the technical school behemoth , which itself has become a central figure in the uprise tension between the U.S. and China .
Gif: (Leica/F/Nazca Saatchi & Saatchi)
https://www.youtube.com/watch?v=eNX2GmF6Zbw
“ Do you even merit to collaborate with our patriotic Huawei ? ” one Weibo user say about Leica , according to SCMP .
The U.S. Justice Department filed charges against Huaweiin Januaryclaiming that the Chinese companionship dedicate hoax , obstruction of jurist , and the thieving of patronage secrets .
With the thirtieth anniversary of the protests happen in just a few months , during June of this year , Chinese censors will no doubt be playing whac - a - mole with any content online that seek to recognize the anniversary .
[ South China Morning Post ]
CamerasChinademocracyHuawei
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