It seems the billion - dollar battle over the nomadic marketplace has claim another dupe today , as Asus announced that longtime CEO Jerry Shen will be pace down in procession of an approaching corporate restructuring .
Effective January 1 , 2019 , Shen will be supplant by Asus ’ current personal computer line of work head S.Y. Hsu and spherical client Robert William Service leader Samsung Hu , who will serve well as the ship’s company ’s new co - CEOs .
During his time at Asus ( including 11 year spend as CEO ) , Shen was responsible for a number of big - time smash such as the original Eee PC , which launched an entire multiplication of low - power , low - price netbooks in the mid 2000 ’s , along with Asus raw material like its ZenBook and Transformer serial machine . Shen also superintend the creation of some innovative ( though ultimately blemished ) devices like theAsus PhonePadwhich featured a regular - sized French telephone that could be docked with a tablet - sized shell .
But the tangible issue for Asus it seems was its shin phone line , because ofwhich the companywrote off a 6 billion NT ( about $ 160 million ) loss recently related to “ expiration of armoury . ” In sure markets like India , the ZenFone series was largely a success , while in other markets like the U.S. , the ZenFone is basically an unidentified brand with previous machine like the ZenFone 2 dish as collateral damage as the upshot of Intel ’s fail promote to get into the mobile bit grocery store .
While Asus has clarified that theZenFone line wo n’t be go away alone , it seems the party ’s new plan is to refocus the ZenFone line to appeal to mobile gamers and mobile power users , which voice similar to what we ’ve insure onAsus ’ ROG Phone .
And while a hatful of mass — peculiarly in the westward where mobile gaming has n’t taken off at the same pace is has in Asia — may have dubitable feeling about whether gaming earpiece even need to subsist , with the comparative newness of the entire family , it could give Asus a strong identity when it comes to phones , while also introducing more people to Asus ’ with child catalog of ROG - branded screen background , laptops , and accessories .
[ Business NextviaEngadget ]
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