Just when you thought Apple was n’t integrated into your life story enough , the society just won a patent of invention for a organization thattargets ads found on how much money the great unwashed have . This is the same Apple that ’s promised not to monetise your information . As Tim Cooksaid last year : “ You ’re not our product . ” Until you are , apparently .
The United States Patent and Trademark Office ( USPTO)just awarded Apple the direct ad technology patent today , but it ’s been in the works for a while . The organization sound like a cross betweenGoogle reading your Gmail messagesin rules of order to serve more relevant ads andthat one picture in Minority Report .
This idea is in particular interesting not only because it ’s futuristic but because it is likely an about - face on Apple ’s posture towards monitoring substance abuser ’ most personal information . In the preceding year or so , Tim Cook has been on a fierce movement against ad - drive companies like Google and Facebook . At a dinner party host by the Electronic Privacy Information Center ( EPIC ) last month , the Apple CEOsaid brusquely :
Our privacy is being round on multiple fronts … Some of the most large and successful company have built their occupation by still their client into complacency about their personal information . They ’re gobble up everything they can learn about you and trying to monetize it . We think that ’s incorrect . And it ’s not the kind of company that Apple want to be .
It should be articulate that the security side of this tale is one way that Apple might fudge the “ monetizing exploiter data ” accusation . Apple Pay , for instance , uses heavy encryption and maintain all raw datum stored on the exploiter ’s twist . So it ’s potential that Apple ’s targeted advertizing melodic theme would not involve host your bank news report symmetricalness on an Apple waiter .
But still . Looking at your own bank account Libra the Scales can be nerve-wracking enough . We do n’t really need Apple ( or its advertiser ) taking a peep , too .
Image byRaffael Hannemann
[ USPTOviaBusiness Insider ]
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