Over the preceding several age , discount food market retailerAldihas built up a truehearted shopper base that match those ofWhole FoodsorTrader Joe ’s . In accession to its scummy Leontyne Price and quarter agio for shopping carts , it ’s also attracted attention for what Aldi aficionado have knight its ‘ Aisle of Shame . ’ What ’s Aldi ’s Aisle of Shame ? For Aldi fans , it ’s the most exciting part of the store — one they can pass hours discuss .
The Aisle of Shame is a nickname for Aldi ’s middle gangway , which in most storehouse in brim with specials on food for thought items as well as non - food intersection and curiosity that are sometimes curated by time of year or theme . According toAtlas Obscura , Aldi shopper might bump anything from a churro Jehovah to apple cinnamon - flavored dog biscuits . The thrill , if such a feeling can be had in a grocery store shop , is in pilot the Aisle of Shame and being surprise by what you could discover .
Aldi partisan Stefani Fleming created both the Aisle of Shame website and itsFacebookgroup , which boasts over 1 million fellow member and traffic in AOS retrieve , word , and insider vernacular . ( Members are even said to emit a “ caw - caw ” noise in the Aisle , to see if fellow AOS lovers are in the neighborhood . )
AOS buff are diligent and persistent in their searches . When tidings of a raw product ( like an eatable advent calendar or lawn chair ) circulates , shopper go on the hunt . Themost popularviral finds of 2021 were some Aldi ornamental gnomes ; a mordant romper ; a “ luxury ” pet sofa ; a dip flannel shirt candle ; and a terrace dining table . The search — and ensuing bragging rights — have made the aisle a kind of social media pack rat Richard Morris Hunt .
Unfortunately , not every Aldi isequippedwith an Aisle of Shame . Considering the free promotion , Aldi might want to remedy that .
[ h / tAtlas Obscura ]
